Our brand is born out of a passion for makeup and a commitment to ethical and sustainable beauty practices. We believe that beauty should not come at the expense of animals or the environment, which is why all of our products are created without the use of animal testing or harmful chemicals.
Our founder, Nikkia Joy, a highly skilled makeup artist with years of experience in the industry, has collaborated with beauty experts to develop a range of products that are not only high-quality, but also kind to both animals and the planet.
As a YouTube vlogger with a loyal following, our founder has made it her mission to educate and inspire others about the importance of cruelty-free beauty. We believe that by promoting ethical and sustainable beauty practices, we can make a positive impact on the world while still looking and feeling our best.
Join us on our journey towards a more compassionate and sustainable future, one makeup look at a time